Saturday, April 2, 2011

Calling the Crowds Once your site is up and running

Calling the Crowds Once your site is up and running, you need to focus on attracting people (traffic) to your website. Again, it’s a good idea to hire professional marketing or public relations people to help you do this. The most obvious way to attract people to your site is through carefully placed advertising. But even here, traditional strategies may not help. Companies are finding that banner advertising is no longer as effective as it used to be. Click through rates have gradually dropped over the years MBT Changa as our curiosity about the Internet has diminished. This is not to suggest, though, that all banner ads are ineffectual. Some companies still find this form of advertising highly effective, so don’t automatically disregard it. In the end, it has everything to do with the skills involved in developing an eye catching banner ad, and then placing it where it will be most effective.

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