Wednesday, April 20, 2011

Business concepts are all fine in the abstract

Business concepts are all fine in the abstract, but what do these business model innovation concepts potentially do for you? I want to share some questions designed to help you apply what you have been reading Nike Blazer Low, to your existing business.

What is your current business model?

If you offer many products and services, you may have more than one. Understanding how you operate now will make it easier to think about how you can improve upon the present.

In thinking about this question, you will find it helpful to focus first on what benefits customers get from what you provide. Also, consider what benefits the customers' customers get through to the end user of the product or service. In thinking about benefits, remember that Nike Shox Turbo, customers always want more and at a lower price. How does your business model accomplish that for them?

As an example, let's consider the Folger's coffee business at Procter & Gamble. That business is an industry leader in providing coffee-based products to allow consumers to have a tasty, comforting beverage at home that may or may not stimulate them with caffeine. The products are sold primarily through supermarkets, discounters, and warehouse clubs.

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