Space and consistency Building your stand around one central theme

Space and consistency Building your stand around one central theme or message creates the feeling of consistency and flowing design, making it easier for visitors to stream through your space and interact with your product. Every aspect of your stand, including your exhibition staff, should MBT Ema Sandals, compliment that theme. It's also important to ensure there are no physical barriers to getting onto your stand - think about how you arrange your stock and sales materials so that they're easy to reach and don't obstruct access.

Displaying too many products can confuse and overwhelm visitors, so try to keep it simple and uncluttered by selecting only key products or ranges. Attracting customers In a MBT Habari,  busy exhibition hall, sellers have less than five seconds to attract a buyer's attention. In that time, your stand should tell visitors who you are, what you do and how it will benefit them, in a clear, powerful and engaging way.

It's often harder to maintain their attention once they're on your stand, but there are several things you can do to stimulate interest. For example, stands which allow space for movement through demonstrations and presentations often attract the highest level of participation and the largest crowds. Incorporating visually-engaging materials such as state-of-the-art digital imaging is also a popular choice on top-of-the-range stands. Lighting is equally important as it creates the right mood around your product, so give careful consideration to the lighting design and ensure it reflects your product's appeal. More complex products and services that are less obvious to passing consumers will need a more vibrant design scheme to attract initial interest, MBT Salama and this can be achieved through striking use of colour and graphics. The benefits of investing in a custom-built stand are significant, and provide a powerful and cost-effective selling aid that can be adapted and re-used time and time again.