Monday, April 4, 2011

Now let's talk about your appointments

Now let's talk about your appointments: how is your calendar book these days? Is it full for the MBT Fumba,next few months? Is it spotty, many marks where you erased appointments, crossed out the no-shows, wrote nasty notes about the lady who keeps coming in 20minutes late and messes up the rest of your day?

What if your calendar recorded history and the future so you could know all about your clients, who came, who didn't, how often, how much they spent, how many were late, how many were big tippers!

All of that information is somewhere in your records. Today you can only guess how well you are doing. The KEY MBT Habari Sandals, to success in marketing yourself in this $60Billion Cosmetology Industry is to have Wisdom about your clients. A Beauty/Business Professional knows who buys product and who doesn't, what makes them happy and what doesn't. Wisdom is the key to creating more appointments, up-sell of products and a full schedule.

If you were able to communicate on a regular basis with email newsletters, special deals, "tell a friend" specials, product specials and so much more, would you think your clients  MBT Panda Sandals,would remember to make an appointment? The answer, by proof from those who do and those you are financially successful says YES!

Ask any salon owner who goes to seminar after conference, convention after class on business 'What are you learning and not teaching me?" They will say, "Its business knowledge, not technical skill, doesn't worry about that."

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