There are so many variables to consider and the concept

There are so many variables to consider and the concept itself is in such a flux – as companies try new strategies and redefine business practices – that there is no definite answer. A model that works for hundreds of companies may not work for you, and vice versa. However, there are a few fundamental questions that you should have answers to, and a lot of research that needs to MBT Maliza Shoes be done before you go online. Armed with this, you stand a much better chance of success in cyberspace, and at some point, you will have to venture online. It’s no longer a question of ‘if’, but rather a question of ‘when’.

Planning Ahead Once you have made a decision to go online, the first thing you need to do is develop a short term (creating an online presence) and long term (the Internet as your primary business vehicle) Internet strategy for your company. Then, you need to extend this to develop a profile of your Internet customers. This is crucial, as it determines the advertising and promotions that, ultimately, will be targeted at your visitors, as well as the kind of content they want, and will, pay for.

Obviously, you have to start by developing a website. While you may think that you can cut costs by designing your own website, this is not a good idea, MBT Kaya, unless you are an expert in web design. If not, a better idea is to outsource the job to professional web developers and designers who have the knowledge and experience to steer you in the right direction.